Almost every business is aware of the importance of their participations on social media platforms. They all have hopes of having an established presence and getting a lot of referrals on the social media network. However, it is not an easy task to achieve considering that the people who visit these places are smart and you also face a lot of competitions. If you are a newbie, you may be at a lost on how to utilize the social media platform to promote your products. The key is to come up with strategic ideas to put forward your products on the social media.

Integrate Social Media Icons on Your Homepage

You can put the social media icons in a place where everyone can see on the homepage of your website. In this way, people who frequently visit your site can easily follow you. If you want, you can take a step further by customizing the social media icons so that people can instantly recognize your website.

Embed Social Media Handles in Your Newsletters

If you send out newsletters, you can embed the social media icons at the bottom. This will make it convenient for people to click through to visit your social media page to learn more about your product. Usually, the newsletter service has an option for embedding social icons. If not, you can just upload a photo and and link the photo to your social media account.

Give Away Freebies on Social Media

You can offer free stuff on the social media. Free stuff not only refer to free product samples but it can also be digital stuff like ebooks, infographics, and a DIY hack in one to two pages PDF. People on social media are usually hesitant to click on any link so it is best to convert the PDF to an image like jpeg. If you are wondering how to convert pdf to jpg, the task is actually easily done through a basic PDF editor like Movavi PDF Editor. After the program is launched, click the Add Files button to load the PDF. In Pages View, select all the pages and click on the Convert to JPG, PNG, BMP button on the right. In the Save as field, select Slides. By default, the image format field will be PNG. You will have to change it to JPG by clicking on the up down arrow.

Use Shoppable Tags in Your Instagram Photos

On Instagram, you can add shoppable tag to the photos you post. For example, if you post an interior design photo, you can add shoppable tags to the furniture. If someone wants to know where they can get the furniture, they simply need to click on the shoppable tag to visit the online store. It can lead to big sales considering more than half of smartphone users have a habit of doing shopping through their mobile devices.

Offers Social Only Discount

Every now and then, you can run a promotion by offering social only discounts. The easiest way to do this is to post a promo code along with instructions on how to redeem the discount. Social only discount has a start and end promotion period. If you have limited giveaways, you can launch a flash deal that last for 24 hours.

Organize a Contest

You can set up a contest and ask people to submit photo entries of how they enjoy your product. You should set a prize for everyone including those that did not win. In this way, your fans will be eager to enter the cost. If it is the first time you organize the contest, you can make it easy for the participants to enroll and win a prize. You can create a user generated contest and use a hashtag tracking tool to monitor the contest campaign.

Write Unique Posts for Each Social Network

On every social network, you should write unique posts based on the audience there. For example, the audience at LinkedIn is different than the audience on Instagram. Same product photos can be used but the content of the social media posts should be completely unique. Before start posting on a social media, you should do research on its audience. You should check if the visitors use a specific slang in their posts, the age group of the audience and etc. For example, you can focus on using memes and gifs to promote your products on Snapchat where the majority of the customers are young.